Joico Defy Damage In a Flash – Instant Bond-Strengthening Reconstructing Treatment Product type_Smoothing shampoo It enhances shine while helping

It enhances shine while helping to reduce frizz for all hair types

and grooming professionals worldwide

or long-lasting true-to-tone results

while protecting against humidity and frizz

Blow dry your hair as you normally would to achieve optimal volume and lift

Joico Defy Damage In a Flash – Instant Bond-Strengthening Reconstructing Treatment Product type_Smoothing shampoo It enhances shine while helpingA quick journey to strong hair. With the innovative power of Defy Damage, IN A FLASH helps build bonds delivering a dazzling, 7 second transformation you can see and feel in a unique liquid to creme formula that makes hair stronger and less prone to breakage.