Alter Ego Italy Total Blonde Activator 16.9 Oz Keratage Shampoo all with the same tool

all with the same tool

waves and volume made easy Up your styling options with your ghd air™ hairdryer with the new ghd air™ diffuser

while providing seductive shine

plump em' up and add moisture and shine

touchable hold and incredible style

Alter Ego Italy Total Blonde Activator 16.9 Oz Keratage Shampoo all with the same toolTotal Blond Activator is a cosmetic oxidizing activator cream enriched with paraben free Hyaluronic Acid for its filling action, eco certified Inca oil and Active Shine Complex for their excellent protecting and illuminating properties. Its specific creamy consistency is ideal for full head lightening. It guarantees maximum scalp comfort and full respect of the hair structure when mixed with Pure Light Cream, mixing ratio 1: 2. Its special soft and